Pomade (or briolin) is a classic hair styling product used by men since the 1920s. It gives hair volume, definition and shine. Previously, all pomades contained petrolatum, which was almost impossible to wash out with water or regular soap. Now, pomades began to be made on a water base, which greatly simplified the life of classic styling lovers, since it is washed out with ordinary shampoo.
London Grooming is a high-hold, water-based pomade that combines all the benefits of a classic men’s hair pomade with the application convenience for modern men. Effectively styles hair into the desired shape, giving it classic shine and volume. Washes out easily with water or any shampoo.
Suitable for all hair types of medium length. We do not recommend using pomade on very thin hair, as the hair bonding effect will not allow such a hairstyle to look attractive.
For a classic shine effect, we recommend using London Grooming pomade on damp hair (slightly towel-dried). In this case, the level of fixation decreases, but the shine increases. When used on dry hair, the shine will be less noticeable and the hold is high.
For a classic bonding effect, apply pomade with a comb. For a more relaxed style, apply the pomade with your hands, gently shaping the hair with your fingers.
It is possible to slightly change the styling shape during the day with a damp comb.