What is clay:
Hair styling clay has a dense structure. In fact, this is well-known wax. Clay is more versatile than pomade as it does not add shine to the hair while providing a dry matte finish. Thickens hair for improved control during styling.
London Grooming Clay:
This water-based, medium hold clay allows you to create the desired style without shine on the hair. Gives volume. Washes off easily with water or any shampoo.
Suitable for all types of short to medium hair. We recommend using clay even on very thin hair.